Marketing analytics Malta
Turn marketing data into decisions your team can trust.
Chado helps teams define what matters, implement reliable tracking and build reporting that leads to a clear next action.
The commercial challenge
A dashboard is not the same as understanding.
Teams often have more numbers than clarity. Chado connects commercial questions to events, platforms and reporting so measurement supports action instead of adding another layer of noise.
What improves
Measurement designed for use.
Clear definitions
Agree what each conversion and performance signal means.
Reliable collection
Implement and check the events needed for useful analysis.
Decision-ready reporting
Separate monitoring, monthly interpretation and strategic review.
How the system works
From business question to reliable signal.
Measurement inputs
- Business questions
- Customer actions
- Channel platforms
- CRM and commercial data
Measurement plan
Define the decision before the dashboard
Events, sources and reporting logic are designed around the evidence a real decision requires.
Measurement layers
- 01
Collection
Events, consent, tags and conversion definitions.
- 02
Context
Source, journey, CRM and commercial meaning.
- 03
Interpretation
Reporting views that separate monitoring from analysis.
Decision rhythm
Reporting with a clear next use
- Weekly healthErrors, anomalies, lead flow and tracking hygiene.
- Monthly interpretationWhat changed and what needs attention.
- Strategic deep diveA decision triggered by sufficient signal, risk or opportunity.
Google Analytics
Google Ads
Meta
Salesforce
Definitions and tracking are corrected before performance is judged or optimisation is recommended.
Platform logos identify products and channels we have experience working with. They do not imply partnership or certification. Selection follows the objective, audience and operating model.
Capabilities
Analytics and tracking support can include
Scope is shaped around the current priority, maturity and delivery capacity.
- Measurement strategy
- Conversion and event mapping
- Analytics configuration
- Tag management
- Dashboard and report design
- Tracking QA and governance
Useful answers
Analytics & Tracking FAQs
Can Chado fix an existing tracking setup?
Yes. Work normally starts by checking definitions, configuration and data flow before deciding what should be repaired or rebuilt.
Which metrics should a business track?
The smallest useful set is defined by the decisions the business needs to make. Channel metrics are then connected to lead, customer or revenue signals where the data allows it.