Short-let property management · 2026
Building the system behind GoBNB’s next stage of growth.
Chado connected CRM, automation, WhatsApp, paid media and attribution around one commercial journey—giving GoBNB a stronger foundation for controlled growth.
- Client
- GoBNB Malta
- Industry
- Short-let property management
- Year
- 2026
The challenge
GoBNB needed more than paid campaigns. It needed the system around them.
Leads were moving through different channels without one joined-up view of source, follow-up and commercial status. Before increasing media investment, we connected the journey from demand generation to CRM pipeline management so the team could respond consistently and learn from what happened next.
What we built
The operating system around the campaigns.
Each part was designed to improve the handoff between attention, enquiry, follow-up and commercial reporting.
Structure the pipeline
A clear CRM journey gave the team one place to manage open, won, lost and abandoned opportunities.
Automate the follow-up
Email automations and operational workflows created a more consistent response after each enquiry.
Connect WhatsApp
WhatsApp, calls and meeting actions became measurable parts of the conversion journey instead of isolated contact routes.
Join demand to outcomes
Google, Meta, organic search and CRM attribution were brought together to show more of the journey from first touch to commercial opportunity.
Results
From disconnected activity to a system ready to scale.
The new operating system connected demand generation, lead capture, follow-up and attribution around one commercial process.
More than 9,000 paid clicks across Meta and Google, with paid media delivering over 15x the confirmed opportunity footprint of organic-only search. Acquisition remained efficient, leads converted into won business, and media cost per CRM win stayed below 1% of modeled 36-month client value. A connected system built to scale with confidence.
Visit GoBNB