Bathroom Retail · 2022
20% sales growth within two years
20% sales growth within two years, with a stronger market position and diversified product portfolio.
- Client
- Bathroom Design
- Industry
- Bathroom Retail
- Year
- 2022
The challenge
Repositioning a legacy brand
Bathroom Design needed repositioning from a bathroom retailer to a broader lifestyle and interiors brand, introducing new verticals including saunas, fireplaces, and complementary premium products. Campaign photography & videography by Dutch studios (@itsdutchstudios)
Results
20% sales growth within two years
We led a structured 3-year growth plan under fractional CMO leadership, coordinating multiple third parties while aligning brand, marketing, and commercial priorities. The expansion was deliberate, protecting brand equity while opening new revenue streams. The result: 20% sales growth within two years, with a stronger market position and diversified product portfolio. Growth, by design. Not by chance.
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